innovation methods can be loosely described as following 5 basic
Understand the client’s aims, the market’s needs and
the technology and identify the possible constraints from the outset.
The constraints are queried and challenged during the life of the
project but we believe that it is of paramount importance to have
Observe how people use similar currently available products and
identify the short comings. Select a number of users as the external
Visualise the new concept of the product. Brain-storming the many
possible solutions is possibly the most intensive aspect of the
project. Use computer rendering and/or simulation plus rapid prototyping.
We believe that the ‘touch and feel’ of a new product
is very important for us and even more important for the client.
Assess, Evaluate, Refine the prototype. We do not get too attached
to the idea frozen in the first prototype: the product will change.
We firmly believe that no idea is so good that it cannot be improved
upon so we plan for subsequent improvement. Our external associates
will assist with the incremental improvements to the product design
Implementation is possibly the most challenging aspect; we believe
that true innovation will frequently lead to innovative processes
and solutions. We follow our product from its inception to manufacture.